Comedians in Cars Redefines Sony's Crackle
Crackle has always had something of an enigma. Founded as Grouper, a YouTube wannabe from the early 2000s, the site was acquired and rebranded as Crackle.com back in 2006. Since then, the programming...
View ArticleAOL Stands Out Amidst Tepid NewFront Market
Seventeen NewFronts and a few months later, it’s fair to say that the market for original Web video series has been quiet. The TV upfront, while not spectacular, was once again solid. Tales of dollars...
View ArticleSony's Crackle Goes Big in Season 2 for Chosen
Sony’s under-the-radar video site Crackle—known for Jerry Seinfeld's Comedians in Cars Getting Coffee, if anything—has quietly built up a slate of guy-oriented scripted series. That includes, perhaps...
View ArticleYada, Yada, Yada: Seinfeld Reunion in the Works
Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.” Speaking to the hosts of the...
View ArticleCrackle and Spark Ink NewFronts Deal
Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra...
View ArticleCrackle's Newfront Is a Story That Mixes Old and New
New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company.
View Article7 Media Brands Shaking Up the 2014 NewFronts
It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the Digital Content...
View ArticleRating the 2014 NewFronts
The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV....
View ArticleRoku's New Video Ad Network Will Target Highly Specific Audiences
Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be distributed alongside...
View ArticleHow Are These 12 Classic TV Shows Still Not on Streaming?
Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of M*A*S*H. So what's left? A surprising number...
View ArticleWhy Crackle Wants You (and the Industry) to See It as a Mainstream TV Network
Xbox, Kindle Fire, Roku, Smart TV—no matter what device you have, you can find Crackle on it. Each month, 18 million users in the U.S. access the Sony-owned, advertiser-supported streaming network to...
View ArticleCrackle Taps Dennis Quaid, Bryan Cranston for New Shows
As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another video site."We have a giant...
View ArticleTrevor Noah, The Daily Show's New Host, Kicks Off PR Blitz With Jerry Seinfeld
Leading up to Trevor Noah's September 28 debut as host of The Daily Show, the South African-born, 31-year-old comedian made an appearance on the latest episode of Jerry Seinfeld's Web series Comedians...
View ArticleFinally, a Big Streaming Network Is Sharing Ratings Info
Netflix, Amazon and Hulu have remained stubbornly tight-lipped for years about just how many users are actually streaming content like Orange Is the New Black and Transparent. As a result, no one...
View ArticleStreaming Service Crackle Is Making an Old-School TV Move: Scheduling Shows
Two weeks after becoming the first streaming network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a...
View ArticleCrackle's Supermansion Will Feature A Lot of Mike's Harder Lemonade
Mike's Hard Lemonade is going stop-motion. To help promote its Mike's Harder Lemonade, the beverage maker has partnered with Crackle on the streaming network's upcoming stop-motion comedy,...
View ArticleCrackle Says Its New Dennis Quaid Series Has Been Viewed 2 Million Times
In July, when Crackle became the first major streaming network to share ratings for its original programming, the company promised it would continue that transparency going forward. The Sony-owned,...
View ArticleHere's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts
Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of a new-age TV network. So...
View ArticleBroadcast TV Is Still Outpacing Netflix's Top Shows by Millions of Viewers...
Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform...
View ArticleYouTube Star PewDiePie Can Now Win a Primetime TV Emmy
PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award. Today the Television Academy announced it has...
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